37. Stresses that, since the advertising of consumer goods is associated directly with the press, radio and television media, of which it is an inseparable component, and indirectly with the film industry and television series in the form of product placement, it follows that reliable advertising and the promotion of healthy role models may have a positive influence on society's perceptions of issues such as gender roles and the human body image and normality; encourages advertisers to be more constructive in their advertisements, in order to promote the positive role of women and men in society, at work, in the family and in public life;

33. Takes the view that advertising can be an efficient tool in challenging and confronting stereotypes and a lever against racism, sexism and discrimination, essential in today's multicultural societies; calls on the Commission, Member States and advertising professionals to strengthen training and education activities as a way to overcome stereotypes, combat discrimination and promote gender equality, especially from a young age; urges the Member States in particular to introduce and develop close cooperation with existing schools of marketing, communication and advertising, so as to help provide sound training for the sector's futur ...[+++]e workforce;

The second concerns the ban on advertising prescription-only drugs, because it is important to draw a distinction between generic and non-generic drugs, not only from the viewpoint of information to be given to patients but above all with regard to compliance with good practice in the manufacturing of active substances, particularly outside Europe.

2. Member States may decide that the advertising of a medicinal product to the general public may, notwithstanding paragraph 1, include only the name of the medicinal product and its international non-proprietary name, where this exists, or the trademark if it is intended solely as a reminder.

3) Sub-programme 3: Execution of the programme conditions for carrying out the PROTEDE programme through the following measures: - The creation of management information systems - The professional day-to-day management of the programme - The provision of publicity for the measures used and the evaluation of the results achieved.

These schemes include the organisation of exporters' trade missions and European buyers' missions to ASEAN, participation in European fairs, on average two workshops every year, the provision of experts in various fields, the offer of trade centres and aid for publicity programmes.