Apple's iTunes online store, which sells audio and video products, is aimed at consumers in only some of the Member States (which do not include, for instance, Poland).

39. Calls on the Commission to begin formulating European standards to facilitate cross-border e-commerce, to bridge variations between the laws in force within the various Member States and to remove the obligation within a selective distribution network of having an off-line shop prior to selling online, where it is shown that such an obligation is in contradiction with competition law, or is not justified by the nature of the contract for goods and services sold, thus enabling consumers and small and medium-sized enterprises to fully exploit the internal market's potential in the electronic environment; expresses concern regarding th ...[+++]e Commission's decision on the obligation of having an off-line shop prior to selling online as this requirement radically hampers online sales;

39. Calls on the Commission to begin formulating European standards to facilitate cross-border e-commerce, to bridge variations between the laws in force within the various Member States and to remove the obligation within a selective distribution network of having an off-line shop prior to selling online, where it is shown that such an obligation is in contradiction with competition law, or is not justified by the nature of the contract for goods and services sold, thus enabling consumers and small and medium-sized enterprises to fully exploit the internal market's potential in the electronic environment; expresses concern regarding th ...[+++]e Commission's decision on the obligation of having an off-line shop prior to selling online as this requirement radically hampers online sales;

39. Calls on the Commission to begin formulating European standards to facilitate cross-border e-commerce, to bridge variations between the laws in force within the various Member States and to remove the obligation within a selective distribution network of having an off-line shop prior to selling online, where it is shown that such an obligation is in contradiction with competition law, or is not justified by the nature of the contract for goods and services sold, thus enabling consumers and small and medium-sized enterprises to fully exploit the internal market's potential in the electronic environment; expresses concern regarding th ...[+++]e Commission's decision on the obligation of having an off-line shop prior to selling online as this requirement radically hampers online sales;

4. Welcomes initiatives to promote trust and confidence in e-commerce and draws attention to existing quality marks (such as the Euro-Label); points out, however, that it is often precisely in the new Member States that funding for introducing these schemes is lacking; considers that, especially for small businesses, quality labels are an important way of creating confidence and offsetting the disadvantage of a lower marketing profile compared with online outlets and Web-shops;

In that case, you have to know more than simply how to send e-mail; you have to acquire special skills, to know what good e-services for citizens are, how to market them, what the challenges are, how you start up an e-store.