Consequently, the Commission adopted on 30 May 2001 a new proposal for a tobacco products advertising Directive to replace certain provisions of Directive 98/43/EC (like cinema advertising, poster advertising and indirect advertising).

Cinema advertising is banned in Belgium, Denmark, Finland, France, Ireland, Italy, Luxembourg, Netherlands, Portugal and Sweden.

Thus the new proposal excludes provisions in those areas the Court had outlined as not contributing to facilitate trade in the Community like cinema advertising, poster advertising and indirect advertising.

17. Underlines that, as far as advertising and consumer protection is concerned, the regulatory framework must continue to seek to safeguard general interest objectives; considers, however, that regulation of applications of the new technologies requires a more flexible and less prescriptive approach towards advertising than that adopted hitherto; believes that such an approach should emphasise and build on the interest which broadcasters themselves have in maintaining high-quality programming, while taking into account the need to respect the integrity of the audiovisual and cinematographical works broadcast and while bearing in mind ...[+++]the criteria established for the protection of minors in TV advertising;

The European Commission has authorised the acquisition of joint control by the UK company Carlton Communications PLC and the French company Thomson Multimedia SA over RMBI, RMBC and Circuit A, all of which are subsidiaries of the French UGC cinema group and provide cinema screen advertising services.

Newspapers have lost heavily in movie advertising in the last 15 years.