38. Believes strongly that the material scope of the new proposal for a directive to combat discrimination within the meaning of Article 13 of the EC Treaty must be broad, covering all the areas that fall within the Community's competence as well as education, life-long learning, social protection including social security, housing and healthcare, images of discriminated groups in the media and advertising, physical access to information for people with disabilities, telecommunication, electronic communication, transport ...[+++]modes and public spaces, social advantages and access to and supply of goods and services which are available to the public; further believes that the new directive should also develop the scope of Council Directive 76/207/EEC of 9 February 1976 on the implementation of the principle of equal treatment for men and women as regards access to employment, vocational training and promotion, and working conditions to make it is consistent with the protection of discrimination against the other groups;

Direct mail consisting solely of advertising, marketing or publicity material and comprising an identical message, except for the addressee's name, address and identifying number, may be considered as an item of correspondence.

(D) Whereas the financial and economic crisis also negatively influenced the developments indirectly by causing a decrease of expenditure for advertising material of more than 9% in Europe compared with the same period of 2008. For the printing sector, this decrease resulted in a lower degree of capacity utilisation and an increase in the idle time of the equipment. As a consequence, the printing industry reacted with drastic cuts in capital expenditure, which in turn affected the manufacturers of printing equipment;

This new proposal advocated a total ban on any form of direct or indirect advertising of tobacco products as from 1 January 1993, with the only exception of advertising within tobacco sales outlets, provided that this was not visible from outside the premises.

The Directive also provides that promotional material (advertisements in newspapers, posters, brochures) used in marketing new cars must contain fuel consumption and CO2 emissions data.

(9) Whereas all forms of indirect advertising and sponsorship, and likewise free distribution, have the same effects as direct advertising, and whereas they should, without prejudice to the fundamental principle of freedom of expression, be regulated, including indirect forms of advertising which, while not mentioning the tobacco product directly, use brand names, trade marks, emblems or other distinctive features associated with tobacco products; whereas, however, Member States may defer application of these provisions to allow time for commercial practices to be adjusted and sponsorship of tobacco products to be replaced by other suit ...[+++]able forms of support;