9. Considers that regional quality branding must help to preserve the image of Europe as a high-quality destination for tourism, on the basis of various fields of regional tourism, such as agri-tourism, rural tourism, ecotourism and gastro-tourism, as well as industrial, historical, natural and cultural heritage, and also including cycle routes to be combined with public transport; stresses that there is currently no European brand for services ...[+++]linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the tourism sector, particularly in relation to rural tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;

3. Stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the tourism sector, particularly in relation to rural tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agricul ...[+++]ture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;

3. Highlights the cross-cutting nature and added value of regional quality brands which support specific agricultural products as well as handcrafts and craftsmanship, and specific production processes; emphasises the value of cooperation between regional quality brands that is based on interaction between the resources shared by several regional brands at local and regional level and on synergies between neighbouring regional brands; believes that regionally branded products may serve as good companion products and guides to other services provided rurally, such as su ...[+++]stainable tourism, accommodation, catering services etc.; stresses, in this connection, that an integrated and holistic approach to the promotion of regionally branded products and their implementation at local, regional, national and European level is essential; considers that full support should be given to improving the marketing of regional brands and their geographical indications in order to enhance their image both within and outside the EU; stresses the need to avoid the risk of regional brand designations used to label agricultural products being mistaken for current EU designations of origin and geographical indications in the agri-food sector, since products with protected designations must meet specific criteria established by regulatory bodies;

10. Considers that initiatives such as the EDEN (European Destinations of Excellence) network promote competitiveness, help to bring about sustainable and high-quality tourism in a region, thanks to the potential of micro- and small undertakings, and contribute to the involvement of local institutions, the establishment of partnerships and the diversification of participants in the creation of the regional quality brand; calls on the Commission to include various forms of tourism involving rural activities in related measures and programmes such as EDEN, ...[+++] Calypso, etc; stresses the need for targeted initiatives and programmes to promote rural tourism activities;

Tourism Number of applications to funding Percentage of SMEs (and trend) in applications for tourism-related funding opportunities Number of entities adopting European Tourism Quality Label Number of destinations adopting the sustainable tourism development models promoted by the European Destinations of Excellence || Number of applications to funding (to all calls for proposals) in total: around 75 per year (average for 2011) Up to date, no calls for proposals were directly addressed to SMEs Up to date no entity adopting European Tourism ...[+++]Quality Label (action in elaboration) Number of European Destinations of Excellence awarded in total 98 (on average 20 per year – in 2007-10, in 2008-20, in 2009-22, in 2010-25, in 2011-21) || Number of applications to funding (to all calls for proposals) in total: more than 100 per year 30% of calls for proposals directly addressed to SMEs Coverage of 50% of the evaluation schemes eligible to participate in the European Tourism Quality Label 200 and more destinations adopting the sustainable tourism development models promoted by the European Destinations of Excellence (up to 30 per year).

4. Where it is clear from the transfer documents that because of the transfer the ►M1 EU trade mark ◄ is likely to mislead the public concerning the nature, quality or geographical origin of the goods or services in respect of which it is registered, the Office shall not register the transfer unless the successor agrees to limit registration of the ►M1 EU trade mark ◄ to goods or services in respect of which it is not likely to mislead.