45. Stresses that a European digital agenda needs to promote the production and dissemination of high-quality and culturally diverse content in the EU in order to incentivise all EU citizens to adopt digital technologies such as the Internet, and to maximise the cultural and social benefits EU citizens can derive from those technologies; recommends that an EU-level information campaign be initiated in order to achieve a higher level of awareness, notably by the development and dissemination of digital cultural content; calls on the Commission to consider, within its legislative work programme, the possibility of allowing Member States ...[+++]to apply a reduced VAT rate to the distribution of online cultural goods;

45. Stresses that a European digital agenda needs to promote the production and dissemination of high-quality and culturally diverse content in the EU in order to incentivise all EU citizens to adopt digital technologies such as the Internet, and to maximise the cultural and social benefits EU citizens can derive from those technologies; recommends that an EU-level information campaign be initiated in order to achieve a higher level of awareness, notably by the development and dissemination of digital cultural content; calls on the Commission to consider, within its legislative work programme, the possibility of allowing Member States ...[+++]to apply a reduced VAT rate to the distribution of online cultural goods;

Q. whereas new technologies, and in particular the shift to digital technology for the production and dissemination of audiovisual content and the entry on the market of new communications and information services have significantly influenced the quantity of available products and means of dissemination; whereas, however, a quantitative increase in media and services does not automatically guarantee content diversity; whereas new updated means of ensuring media pluralism and cultural diversity and the provision of prompt and objective information to the public are therefore necessary,

Q. whereas new technologies, and in particular the shift to digital technology for the production and dissemination of audiovisual content and the entry on the market of new communications and information services have significantly influenced the quantity of available products and means of dissemination; whereas, however, a quantitative increase in media and services does not automatically guarantee content diversity; whereas new updated means of ensuring media pluralism and cultural diversity and the provision of prompt and objective information to the public are therefore necessary,

The activities to be carried out under this line of action are intended to facilitate the identification and wide diffusion of best practice in methods, processes and operations to achieve higher quality, greater efficiency and effectiveness in the creation, use and distribution of digital content.

The activities intend to facilitate the identification and wide diffusion of best practice in methods, processes and operations to achieve higher quality, greater efficiency and effectiveness on the creation, use and distribution of digital content.