28. Welcomes the establishment of the Europe-wide grand coalition for digital jobs, and encourages businesses to join; calls on the Commission and Member States to facilitate the active participation of SMEs in this coalition; draws attention to the necessary role of private industry in overcoming the shortage of education in digital skills, and notes the vital role of dual training in this context; welcomes the Commission’s e-skills campaign and calls on all participants to further develop these jointly with education institutions and undertakings; encourages the Europe-wide grand coalition for digital jobs to develop recommendation ...[+++]s for new forms of learning, i.e. online learning, employer-designed short courses, etc., to keep pace with evolving digital technology and changes;

32. Calls on the Commission to propose a revision of Directive 2006/112/EC in order to introduce a new category of electronically provided cultural content services which would benefit from a reduced rate of VAT; suggests that cultural works and services sold online - such as digital books - should benefit from the same preferential treatment as comparable products in traditional form such as paperbacks, and should therefore be subject to a reduced VAT rate; considers, in this context, that the application of the reduced VAT rate for digital publications could encourage the development of legal offers and significantly boost the attrac ...[+++]tiveness of digital platforms;

In so doing, Member States could refer to the diligent search guidelines agreed in the context of the High Level Working Group on Digital Libraries established as part of the i2010 digital library initiative.

The Commission has put the development of the internet and digital technologies at the heart of the Europe 2020 strategy through the Digital Agenda for Europe[39] and Industrial Policy Flagships.

Achieving interoperability between national digital collections and services (e.g. through common standards) and facilitating access and use of the material in a multilingual context will be core objectives.

It will broaden users' choice and support new ways of interacting with knowledge-enhanced digital content, a feature which is becoming essential to make content more dynamic and tailored to specific contexts (learning, cultural, people with special needs, etc.).