There are a number of things we would like the government to look at committing to in the coming years: recognizing interactive media as distinct and yet part of a greater whole, which I think is very crucial; fostering the creation of new tools for financing; significantly enhancing the experimental stream of the Canada Media Fund on a year-over-year basis; providing incentives to more private sector capital investment in domestic interactive media industry; examining the introduction of a federal interactive digital media tax cr ...[+++]edit, along the lines of the film and television tax credit; supporting an ongoing effort to grow the quality and scope of research into interactive media and its impacts; supporting international marketing efforts in the development of a Canadian brand, since it's very crucial that our companies are able to get out to international markets; and supporting programs that incent the collaboration among all cultural industries and cross-platform with the interactive media industry.

(Return tabled) Question No. 88 Hon. Carolyn Bennett: With respect to Internet applications: (a) is the government working towards the inclusion of rich Internet applications within its design and development with regard to its Web sites; (b) what is the government’s response to the American response to rich Internet applications made ten years ago; (c) is the government planning on adopting the Web Content Accessibility Guidelines (WCAG) 2.0 standard; (d) what is the monetary impact of the government’s present use of WCAG 1.0 standard knowing that software contractors have built WCAG 2.0 accessibility into their software; (e) have software contractors requested that the government's Common Look and Feel (CLF) Committee relax or amend t ...[+++]heir CLF standards to allow for accessibility and, if so, can the government give details of the correspondence; (f) have software contractors required that the government pay extra because it must simplify their software in order to remove these accessibility features; (g) which federal department has the responsibility to ensure that all programs, services and technologies are accessible to people with disabilities and that they are available through the mainstream channels such as the Internet and in alternate formats; (h) is accessibility a mandatory requirement within information and communications procurements to ensure that blind Canadians have access to the same resources as all other Canadians and that they can access all of this through mainstream channels such as the Internet and in alternate formats; (i) how does the government of Canada inform blind Canadians about the availability of information to protect them from incidents of identity theft and fraud; (j) are the government's Web accessibility regulations up to date with today's Web technologies; (k) are Web developers in the government given the support they need to build accessible interactive Web sites, especially when building sites that offer essential ...

Y. whereas recent industry initiatives on advertising self-regulation will address the balance and nature of food and beverage advertising; whereas self-regulatory measures need to cover all forms of marketing on the Internet and other new media; whereas food advertising accounts for around half of all advertising broadcast during children's TV viewing times and whereas there is clear evidence that TV advertising influences short-term consumption patterns of children aged between 2 and 11 years; whereas the use of new forms of marketing using all technological means and in particular the so-called "advergames" involving cell phones, ...[+++]instant messaging, video games and interactive games on the Internet are a source of concern; whereas numerous food producers, advertising and marketing firms and health and consumer protection associations are now displaying considerable commitment in the EU Platform for Action on Diet, Physical Activity and Health and can already point to successful studies and projects,

AA. whereas recent industry initiatives on advertising self-regulation will address the balance and nature of food and beverage advertising; whereas self-regulatory measures need to cover all forma of marketing on the Internet and other new media ; whereas food advertising accounts for around half of all advertising broadcast during children’s TV viewing times and that there is clear evidence that TV advertising influences short-term consumption patterns of children aged between 2 and 11 years; whereas Parliament notes with concern the use of new form ...[+++]s of marketing using all technological means and in particular the so-called ‘advergames’ involving cell phones, instant messaging, video games and interactive games on the Internet, whereas numerous food producers, advertising and marketing firms and health and consumer protection associations are already displaying considerable commitment in the EU Platform for Action on Diet, Physical Activity and Health and can already point to successful studies and projects,

The Gastown and Yaletown districts in my riding form the hub of an innovative, rapidly growing sector called new media, an industry that bridges culture and technology using emerging, interactive, digital media to entertain, educate and inform.

This award is given by the international market of interactive programs to recognize the programs that combine originality and creativity, and that make interactive media progress.