3. Considers that the extent of IUU fishing, the diversity of factors contributing to it and the wide range of legal, logistical and financial tools necessary to combat it are such as to require cooperation at all levels, including the various Directorates-General of the Commission (especially, but not limited to, the Fisheries and Maritime Affairs, Trade, Development and Health and Consumer Protection DGs), the Council, the individual Member States and the international community; takes the view, to that end, that the Green Paper on a new maritime policy for the Union could serve as a framework for cooperation on the basis of which the ...[+++] fight against IUU fishing might be approached more effectively;

3. Considers that the extent of IUU fishing, the diversity of factors contributing to it and the wide range of legal, logistical and financial tools necessary to combat it are such as to require cooperation at all levels, including the various Directorates-General of the Commission (especially, but not limited to, the Fisheries and Maritime Affairs, Trade, Development and Health and Consumer Protection DGs), the Council, the individual Member States and the international community; takes the view, to that end, that the Green Paper on a new maritime policy for the Union could serve as a framework for cooperation on the basis of which the ...[+++] fight against IUU fishing might be approached more effectively;

3. Considers that the extent of IUU fishing, the diversity of factors contributing to it and the wide range of legal, logistical and financial tools necessary to combat it are such as to require cooperation at all levels, including the various Directorates-General of the Commission (especially, but not limited to, the Fisheries and Maritime Affairs, Trade, Development and Health and Consumer Protection DGs), the Council, the individual Member States and the international community; takes the view, to that end, that the Green Paper on a new maritime policy for the Union could serve as a framework for cooperation on the basis of which the ...[+++] fight against IUU fishing might be approached more effectively;

providing citizens with clear, user-friendly information, by organising awareness-raising campaigns, about techniques used for commercial communication purpose, notably about product placement, online advertising, and with means to better identify the boundaries between marketing and content.

In addressing these threats, the ESS explicitly recognises that a whole host of means (including economic, humanitarian, civilian, diplomatic, judicial, intelligence, police, trade, development, cultural, and others) should be utilised in conjunction with each other, and that military means may be only one of many methods to be used in an effective European threat-averting strategy.

Would it not be the US, rather, that was isolated if they could not bring to bear a whole arsenal of means of coercion?