Worked to introduce performance management cultures, quality management and accountability systems, relationship management models, customer care, marketing and business planning.

The intervention measures, which were aimed at rectifying the company’s structural weaknesses and guaranteeing its long-term viability, related to the establishment of a new management structure, the planning of an organisational chart appropriate to the manufacturing process, the downsizing and redeployment of the workforce, the negotiation of a new collective agreement, the reorganisation of the plants’ activities with the objective of optimisation, significant technical and IT modernisation, investment in a commercial department in terms of staff and marketing campaigns ...[+++], the establishment of new distribution channels, the rebalancing between own funds and registered capital, adjustment of the debt ratio and the acquisition of a minimum level of liquidity.

For a business to reach its full potential, a certain number of elements must be mastered, including planning, finances and marketing.

Parks Canada is committed to improving ecological integrity in a number of ways: first, through communication, specifically, enhanced interpretation and education activities; second, reducing facility impacts; third and finally, implementing up to date environmental management practices and technologies (1200) [Translation] In its tourism and marketing planning, Parks Canada must take fully into account the huge economic value and significant social contribution of our parks both locally and nationally.

That Parks Canada transform itself and change its training, staffing, decision-making and accountability structures to reflect the central importance of ecological integrity throughout Canada's national parks and make ecological integrity the core of every Parks Canada employee's job; that Parks Canada upgrade its social and natural science, planning and interpretation capacity to be able to manage national parks according to the principles of ecological integrity and better educate the public, and that Parks Canada cease the product marketing of national parks and concentrate instead on marketing in keeping with parks values and focuse ...[+++]d marketing when necessary.