Destination Management Organization

destination management company [ DMC | receptive ]

hospitality industry | hospitality business

South Pacific Tourism Organisation | SPTO [Abbr.]

World Tourism Organisation [ UNWTO | World Tourism Organization | WTO (tourism) ]

Statutes of the World Tourism Organisation

21. Calls in particular for the creation of a ‘Destination(s) Europe’ brand with the aim of complementing and enhancing the promotional activities of tourism organisations operating at the national, regional, cross-border and local levels, and of the European tourism industry, for the benefit of the visibility and competitiveness of European tourist destinations, especially in long-haul markets; stresses that the ‘Destination(s) Europe’ brand needs an inclusive approach which generates advantages for both established and less-known European destinations while preserving the inherent diversity of ...[+++] different European regions inasmuch as they make a living from their own territorial brand, and that it must fully respect the competences of the Member States in accordance with Article 195 TFEU;

22. Recognises that common objectives need to be clearly defined and the potential and added value of a ‘Destination(s) Europe’ brand analysed, in accordance with the needs and specific requirements expressed by the Member States; takes the view that, in order to achieve these results, further in-depth consultations need to be conducted with the industry, tourism organisations and regional and local authorities; recommends the setting-up of a brand manual, which should specify agreed promotion modalities;

Different preventative measures could be considered, such as the drawing up and reinforcement of a code of conduct and self-regulatory mechanisms in the tourism industry, the setting-up of a code of ethics or ‘quality labels’ for tourist organisations combating child sex tourism, or establishing an explicit policy to tackle child sex tourism.

Joint management with international organisations such as the Council of Europe, OECD, the UNWTO (United Nations World Tourism Organisation) and the ETC - European Travel Commission is also envisaged for certain analytical and benchmarking activities.