73. Notes that proper implementation and enforcement of EU legislation is crucial for the completion of the Single Market; therefore calls on the Commission to make determined use of all its powers to reach this goal, and urges the Member States and the Commission to step up their efforts to enforce Single Market legislation and to monitor this enforcement, inter alia through regular inspection sweeps, while also continually reflecting on problems regarding implementation and making sure that legislation is more efficient and that ex post assessment is used more extensively and effectively; calls for increased moni ...[+++]toring of the effectiveness of consumer rights in the digital environment, particularly given the speed with which breaches of consumer legislation can spread in that environment;

8. Welcomes the proposal to review the Small Business Act in order to link it closely with the 2020 Strategy and calls on the Commission to take proper account of SMEs’ and micro-businesses’ crucial role in Europe; calls on the Commission to accelerate high-speed broadband links in EU regions in order to ensure maximum participation of SMEs in an increasingly digitised internal market; calls for an SME-friendly, quality-oriented and flexible EU patent system that encourages technological innovation and the emergence of new business models; welcomes the proposal to adopt an action plan for SMEs’ access to capital markets, such as Eurob ...[+++]onds, and calls for the promotion of innovative financing mechanisms aimed at innovative SMEs; welcomes the Commission’s plans to modernise the EU’s value-added tax system, with particular regard to the simplification of the rules concerning SMEs and the reduction of compliance costs; stresses the importance of implementing the proposals of the High-Level Group on Burden Reduction;

45. Stresses that competition and effective and appropriate rules for opening up the broadband market provide the greatest stimulus for broadband deployment, meaning roll-out, speed and variety of services;

45. Stresses that competition and effective and appropriate rules for opening up the broadband market provide the greatest stimulus for broadband deployment, meaning roll-out, speed and variety of services;

That's for the entire market, high-speed and low-speed.

My final point pertains to what I call ``speedy marketing''.