We cannot be the last generation who remember the options outside of electronic games, specialty and on-demand television programming, instant and fast foods and socializing via our smartphones.

On 13 September 2011, an application was submitted for authorisation of the use of polyvinyl alcohol-polyethylene glycol-graft-co-polymer (PVA-PEG graft co-polymer) in aqueous instant-release film coatings for food supplements.

Y. whereas recent industry initiatives on advertising self-regulation will address the balance and nature of food and beverage advertising; whereas self-regulatory measures need to cover all forms of marketing on the Internet and other new media; whereas food advertising accounts for around half of all advertising broadcast during children's TV viewing times and whereas there is clear evidence that TV advertising influences short-term consumption patterns of children aged between 2 and 11 years; whereas the use of new forms of marketing using all technological means and in particular the so-called "advergames" involving cel ...[+++]l phones, instant messaging, video games and interactive games on the Internet are a source of concern; whereas numerous food producers, advertising and marketing firms and health and consumer protection associations are now displaying considerable commitment in the EU Platform for Action on Diet, Physical Activity and Health and can already point to successful studies and projects,

AA. whereas recent industry initiatives on advertising self-regulation will address the balance and nature of food and beverage advertising; whereas self-regulatory measures need to cover all forma of marketing on the Internet and other new media ; whereas food advertising accounts for around half of all advertising broadcast during children’s TV viewing times and that there is clear evidence that TV advertising influences short-term consumption patterns of children aged between 2 and 11 years; whereas Parliament notes with concern the use of new forms of marketing using all technological means and in particular the so-called ‘advergames’ involving cel ...[+++]l phones, instant messaging, video games and interactive games on the Internet, whereas numerous food producers, advertising and marketing firms and health and consumer protection associations are already displaying considerable commitment in the EU Platform for Action on Diet, Physical Activity and Health and can already point to successful studies and projects,

A very worrying phenomenon is the appearance on a commercial scale of counterfeit food products, ranging from sweets, champagne and chocolates to instant coffee. More than 4 million items - 4% of the total - were intercepted.

Do you have any wisdom to share with us on the instant food prices that we now appear to be facing around the world?