(5) In the light of the experience gained it is therefore appropriate to fundamentally change the Community regime applying to the wine sector with a view to achieving the following objectives: increasing the competitiveness of the Community's wine producers; strengthening the reputation of Community quality wine as the best in the world; recovering old markets and winning new ones in the Community and worldwide, having regard, in particular, to the steadily growing demand in the Asian emerging markets, which offers competition and opportunities for European wine producers ; creating a wine regime that operates through ...[+++]clear, simple and effective rules that balance supply and demand; creating a wine regime that preserves the best traditions of Community wine production, improving grape producers' living standards, reinforcing the social fabric of many rural areas, and ensuring that all production respects the environment.

(5) In the light of the experience gained it is therefore appropriate to fundamentally change the Community regime applying to the wine sector with a view to achieving the following objectives: increasing the competitiveness of the Community's wine producers; strengthening the reputation of Community quality wine as the best in the world; recovering old markets and winning new ones in the Community and worldwide, having regard, in particular, to the steadily growing demand in the Asian emerging markets, which offers competition and opportunities for European wine producers ; creating a wine regime that operates through ...[+++]clear, simple and effective rules that balance supply and demand; creating a wine regime that preserves the best traditions of Community wine production, improving grape producers' living standards, reinforcing the social fabric of many rural areas, and ensuring that all production respects the environment.

(5) In the light of the experience gained it is therefore appropriate to fundamentally change the Community regime applying to the wine sector with a view to achieving the following objectives: increasing the competitiveness of the Community’s wine producers; strengthening the reputation of Community quality wine as the best in the world; recovering old markets and winning new ones in the Community and worldwide, having regard in particular to the steadily developing demand in the Asian emerging markets, which offers competition and opportunities for European wine producers; creating a wine regime that operates through ...[+++]clear, simple and effective rules that balance supply and demand; creating a wine regime that preserves the best traditions of Community wine production, improving grape producers' living standards, reinforcing the social fabric of many rural areas, and ensuring that all production respects the environment.

(5) In the light of the experience gained it is therefore appropriate to fundamentally change the Community regime applying to the wine sector with a view to achieving the following objectives: increasing the competitiveness of the Community's wine producers; strengthening the reputation of Community quality wine as the best in the world; recovering old markets and winning new ones in the Community and worldwide; creating a wine regime that operates through clear, simple and effective rules that balance supply and demand; creating ...[+++] a wine regime that preserves the best traditions of Community wine production, reinforcing the social fabric of many rural areas, and ensuring that all production respects the environment.

It should be made clear that a destabilisation of the sector in one wine-producing region will indirectly create problems for the balance between supply and demand and the promotion of wine in other wine-producing regions.

In this cases, both indications may be protected provided the name is traditionally and consistently used and the true origin of the wine is clear.