La campagne est parrainée par l’ASECAP et par ses associations membres en France (ASFA), en Italie (AISCAT), en Espagne (ASETA) et au Portugal (Brisa).
The campaign is co-sponsored by the European association of tolled motorway companies (ASECAP) and their member associations in France (ASFA), Italy (AISCAT), Spain (ASETA) and Portugal (Brisa).