employer branding

Image Sweden, Governmental Agency for the Promotion of Sweden Abroad

These recommendations on the one hand address the implementation of National Roma Integration Strategies (ensuring effective delivery, including via better coordination between stakeholders, allocation of funding, robust monitoring and mainstreaming Roma inclusion goals in all policy fields), and on the other hand specific policy developments in the field of education (especially the need to ensure effective access to quality inclusive mainstream education starting with pre-school) and employment (promoting activation measures, suppor ...[+++]ting transition to the labour market).

In the area of cohesion policy, the EU invests in action to promote sustainable development by integrating sustainable development initiatives into national and regional development strategies.

3. Highlights the cross-cutting nature and added value of regional quality brands which support specific agricultural products as well as handcrafts and craftsmanship, and specific production processes; emphasises the value of cooperation between regional quality brands that is based on interaction between the resources shared by several regional brands at local and regional level and on synergies between neighbouring regional brands; believes that regionally branded products may serve as good companion products and guides to other services provided rurally, such as sustainable tourism, accommodation, catering services etc.; stresses, ...[+++] in this connection, that an integrated and holistic approach to the promotion of regionally branded products and their implementation at local, regional, national and European level is essential; considers that full support should be given to improving the marketing of regional brands and their geographical indications in order to enhance their image both within and outside the EU; stresses the need to avoid the risk of regional brand designations used to label agricultural products being mistaken for current EU designations of origin and geographical indications in the agri-food sector, since products with protected designations must meet specific criteria established by regulatory bodies;

Assist Member States in adopting national strategies, developing cross-sectoral HEPA policy approaches and implementing corresponding action plans by facilitating the exchange of information and good practice, effective peer-learning, networking and identification of successful approaches to HEPA promotion.