When the Canadian Association of Petroleum Producers puts billboards or bus stop ads out in public spaces saying that they're paying for health care and education, they're engaging in a fabrication.

Such practices include the use of tobacco brand names on non-tobacco products or services (brand-stretching) and/or clothes (merchandising), the use of promotional items (such as ordinary objects like ashtrays, lighters, parasols and other similar objects) and of tobacco samples, the use and communication of sales promotion (such as a discount, a free gift, a premium or an opportunity to participate in a promotional contest or game), the use of billboards, posters and other indoor or outdoor advertising techniques (such as advertising on tobacco vending machines), the use of tobacco advertising in cinemas, as well as any other forms of a ...[+++]dvertising, sponsorship or practices directly or indirectly addressed to promote tobacco products.

(d) the use of billboards, posters and other indoor or outdoor advertising techniques (such as advertising on tobacco vending machines),

(10) Certain measures that should be part of a comprehensive tobacco control policy, such as a prohibition of billboard and poster advertising, or of advertising in cinemas, cannot presently be subject to harmonisation under the Community internal market rules in a separate tobacco measure.