business strategy call letter

7. Is of the opinion that in order to be successful, regional brands need a necessary critical mass of professionals and funding to be able, inter alia, to develop trade strategies to improve their market presence in Europe and third countries; calls for better and more suitable support of regional brands by the European Structural and Investment Funds; invites the Member States and other relevant bodies to support this approach in their programming documents for the next programming period 2014-2020, including their cross-border pr ...[+++]ogrammes; is of the opinion that additional steps to defend regionally branded goods, for example measures to prevent copying or confusion with EU-protected designations of agri-food quality, should be introduced;

62. Considers that the elimination of trade and investment barriers worldwide remains a key issue and an essential element of EU world trade strategy; notes, in this respect, that the recent 2011 Commission Report on Trade and Investment Barriers shows significant and unjustified barriers in our relations with strategic partners which limit market access to the major third countries; reiterates therefore its call to the Commission to be focused and tough in pursuing this agenda and to continue to fight against unjustified protectionist measures, while ensuring that trade policy remains a tool for job creation inside and outside Europe; ...[+++] calls on the Commission to make further efforts to identify and progressively eliminate non-tariff barriers to transatlantic trade and investment, notably in the area of mutual recognition and standardisation, making optimal use of the Transatlantic Economic Council, as a means to achieve a transatlantic market by 2015;

55. Considers that the elimination of trade and investment barriers worldwide remains a key issue and an essential element of EU world trade strategy; notes, in this respect, that the recent 2011 Commission Report on Trade and Investment Barriers shows significant and unjustified barriers in our relations with strategic partners which limit market access to the major third countries; reiterates therefore its call to the Commission to be focused and tough in pursuing this agenda and to continue to fight against unjustified protectionist measures, while ensuring that trade policy remains a tool for job creation inside and outside Europe; ...[+++] calls on the Commission to make further efforts to identify and progressively eliminate non-tariff barriers to transatlantic trade and investment, notably in the area of mutual recognition and standardisation, making optimal use of the Transatlantic Economic Council, as a means to achieve a transatlantic market by 2015;

62. Considers that the elimination of trade and investment barriers worldwide remains a key issue and an essential element of EU world trade strategy; notes, in this respect, that the recent 2011 Commission Report on Trade and Investment Barriers shows significant and unjustified barriers in our relations with strategic partners which limit market access to the major third countries; reiterates therefore its call to the Commission to be focused and tough in pursuing this agenda and to continue to fight against unjustified protectionist measures, while ensuring that trade policy remains a tool for job creation inside and outside Europe; ...[+++] calls on the Commission to make further efforts to identify and progressively eliminate non-tariff barriers to transatlantic trade and investment, notably in the area of mutual recognition and standardisation, making optimal use of the Transatlantic Economic Council, as a means to achieve a transatlantic market by 2015;