11. Welcomes the fact that the European Road Safety Charter so clearly demonstrates that road safety is a shared responsibility and provides a means for the stakeholders concerned to undertake commitments; is concerned, however, that the Charter has not attracted as many adherents or publicity as initially foreseen; proposes that the Charter be promoted by a campaign organised jointly at European and national level to publicise the commitments undertaken; calls for adequate financial resources to be committed also by the Community Institutions and for a strengthened communication strategy to be developed so as to attract the interest ...[+++]of a greater number of players, such as SMEs, and to disseminate best practice in each field; calls for yearly road safety awards to be given to best performers at highly publicised events; invites the Commission to study the possibility of reaching individual citizens by means of personal road safety commitments;

11. Welcomes the European Road Safety Charter as it so clearly demonstrates that road safety is a shared responsibility and provides a means for interested stakeholders to undertake commitments; is concerned, however, that the Charter has not attracted as many adherents or publicity as initially foreseen; proposes promoting the Charter by a new initiative shared by the European and national level in connection with marketing of the undertaking concerned; calls for adequate financial resources also by the European Institutions to be committed and a strengthened communication strategy to be developed so as attract the interest of more a ...[+++]ctors, such as SMEs, and to spread best practices in each domain; calls for yearly road safety awards to be given to best performers at highly publicised events; invites the Commission to study the possibility of reaching individual citizens by means of personal road safety commitments;

The same philosophy also militates in favour of proper regulation of ‘product placement’ and non-punitive rules to govern advertising as a whole, bearing in mind that if consumers have a wider choice, the industry will be compelled to steer clear of options contrary to their interests, given that variety will encourage consumers to opt for products that they consider better and more to their taste.

19. Welcomes the forthcoming Commission study into the impact of control measures on the markets in television advertising but remains concerned about the relationship between advertising and pluralism in the media as large media companies have an advantage in obtaining more advertising;

in view of the effects which large-scale advertising may have on competition within the Community, it appears necessary to introduce a requirement for the prior notification to the Commission of advertising activities, including those which are covered by an existing aid scheme;

III. 3.2 The successful European Language Label will be re-focused (a) by introducing in each country or region an Annual prize for the individual having made the most progress in foreign language learning, and the best language teacher; (b) by using targeted annual European priorities to focus on good practice; and (c) by more extensive annual publicity campaigns at national and regional level, particularly concentrating on initiatives such as the European Day of Languages.