To the contrary, the investigation showed that anti-dumping measures would allow the Union industry to increase its sales prices and profitability as well as its sales volume on the Union market.

‘substantial change of circumstances’ means an increase of the sales volumes by product category by at least 10 % in at least five Member States based on sales data transmitted in accordance with Article 5(6) or an increase of the level of prevalence of use in the under 25 years of age consumer group by at least five percentage points in at least five Member States for the respective product category based on the Special Eurobarometer 385 report of May 2012 or equivalent prevalence studies; in any case, a substantial change of circumstances is deemed not to have occurred if the sales volume of the product category at ret ...[+++]ail level does not exceed 2,5 % of total sales of tobacco products at Union level;

This allowed the Union industry to achieve high level of production, increase its sales volume, average sales price, market share and profitability and to improve its overall financial situation.

The Community industry’s profitability followed a positive trend, in line with the increase in the Community industry sales prices.

Efforts to increase cost effectiveness and efficiency of smoking prevention activities among civil society were further encouraged, for example in the form of cessation programmes for adolescents, smoke free hospitals, and an evaluation of the effects of Irish tobacco legislation[15].

It contributes to innovation, increases productivity, including as a result of the modernisation of the organisation of work, and raises profitability.